I believe in the practical. I believe in processes and habits that can make people more creative, things that get their ideas into the world faster. I believe in tools that teach us to be creative on the spot. No warning, no time for embarrassment or overthinking.
Companies like IDEO know their employees need the tools, the habits, and the mindset to be creative anywhere and anytime. Don't wait for the perfect conditions to be creative. I need my laptop and a latte. I need my favorite seat in my favorite cafe and I should be listening to the soundtrack of loons and viola in a minor key. I need to be alone. I need to be with people. I have to be somewhere other than home. I need, I need, I need. All those conditions are a house of cards and if one of those conditions is not met a card is pulled out and the resulting collapse is an avalanche of reasons, of stories, that we tell ourselves why we can't be creative right now...it can wait until later. No, it can't wait until later. There is no better time than now and later is too damn late.