Photos by Monzeeki - www.monzeeki.com

Photos by Monzeeki - www.monzeeki.com

I worked side by side with Brad for 3 years at Large Animal and here’s the long and the short: I’ve never worked with a better Art Director or better person. Not only is he a talented artist in his own right, but knew his staff’s skills and how to motivate them better than any I’ve worked with before or since. He cares deeply about the work, the team and the people who comprise it. If you’re part of a small company, Brad’s the guy to help build an art department. If you’re part of a large one, Brad will help you get the most from your staff. Go for it!
— Douglas Yellin, Capital One

I’m an artist, strategist, research, curator, educator, writer, designer, speaker, facilitator, maker, evaluator, and developer. I’ve been told I’m unusual.

My career has moved across comic books, animation, game development, museums, immersive environments, education, and live performance. To some, that range appears nonlinear. For me, it’s a rollercoaster. Exhilarating. Scary at times but inspiring. I love learning and being tested by new challenges and environments. A student once asked how I could be good at anything when I had done so many different things. A fair question. The answer is that working across disciplines has trained me to see connections others often miss, between strategy and experience, leadership and audience, creative ambition and operational reality. I’m good at connecting dots. Often dots that others didn’t know were on the page.

What do I do?

  • Creative Direction and development for exhibits and exhibitions

  • Workshops and deep-dive labs about the technology, games, and creative culture

  • Teach creative technology, game design, narrative design, and experience design

I design participatory systems that help institutions and communities see more clearly themselves, each other, and the possibilities between them.

I think expansively about UI and UX. Interfaces are more than just a 2D digital surface. They are invitations to engage and they can take infinite forms. User experience is really about developing a relationship. Some are short. Some are long. But they need to offer value. The best relationships help us be better versions of ourselves.

I work across disciplines.

I thrive in complex environments, particularly institutions undergoing change, teams navigating ambiguity, and projects that do not fit neatly into a category. My process is multimodal. I think spatially, narratively, systemically, visually, and socially. The tools I bring into an organization help me understand its needs, while also helping teams clarify their own purpose. Often, the frameworks we use together outlive the engagement itself. I have frequently been asked not only to deliver solutions, but to teach the process so it becomes embedded practice.

I build at multiple scales:

  • Experiences

  • Strategies

  • Cultures

Professionally, I have served as Director of Creative Media at the Smithsonian Arts + Industries Building, shaping immersive work for the FUTURES exhibition and contributing to Cellphone: Unseen Connections at the National Museum of Natural History. At the Exploratorium, I led digital strategy and immersive initiatives designed to expand how audiences participate in scientific inquiry. Earlier, I spent fourteen years in the game industry as Lead Artist and Art Director at Large Animal Games, contributing to more than 100 released titles.

I also teach game design and interactive media at Parsons School of Design and have taught at NYU Tandon and internationally. Outside institutional work, I toured nationally as a musician, an experience that continues to shape how I design. Listen closely. Respond to the room. Prototype boldly. Refine with discipline.

Across contexts, my focus remains consistent: building systems that invite participation, invite play, celebrate curiosity, surface values, and help institutions evolve in public.